The solar PV market in Europe is setup for an explosive growth over the next 5 years with new capacity additions expected to hit 348 GW in the EU-27 countries and the UK. Traditionally, the distributed segment, especially the residential segment, has been fragmented and serviced by thousands of small and mid-sized installers spread across the continent. However, through consolidation and innovative business models, professional downstream (i.e. installation and last mile fulfillment) companies have started emerging across markets capturing greater market shares and creating unique value propositions for end-customers.
Bonn, 20 June 2023. Since the launch of REPowerEU, the European Union has aggressively pivoted towards reducing its reliance on fossil fuels and increasing the share of renewable energy in its energy mix. In particular, the implementation of solar photovoltaic (PV) systems in Europe has experienced a significant momentum since the early 2020s, supported by the introduction of comprehensive National Energy and Climate Plans (NECP) by each member state within the European Union.
During the 5-year period from 2018-2022, the EU-27 nations and the United Kingdom added a total solar PV capacity of 118 GW. EUPD Research estimates that the EU-27 countries and the UK will witness new capacity additions of 348 GW during the next 5 years, i.e. from 2023-2027. Furthermore, the share of distributed solar is expected to be high with residential segment additions expected to account for 84 GW during this period. The brand new report titled “Market Leadership Study: Last Mile Distributed Solar and Energy Storage” is made-up of deep dives into the nine most important residential PV markets in Europe including Germany, Spain, Netherlands, Italy, Belgium, Austria, Sweden, Denmark and the UK highlighting the market drivers and barriers in them.
The study focuses in particular on fully integrated and fast-growing downstream companies (i.e. installation and last-mile fulfillment companies) that showcased over-proportional growth within the last years and have gained a strong national, and in some cases international presence and market shares. By providing private homeowners and small commercial building owners “all-in-one” value propositions for solar, energy storage as well as heat-pump and charging by combining all relevant processes such as sales, planning, installation and energy services in one customer facing solution.
Among the few pan-European players 1KOMMA5° has emerged as new contender for market leadership. Within less than 24 months the company has gained access to five European markets by acquiring leading installation and fulfillment businesses focused on solar, storage and heat-pump while vertically integrating manufacturing of modules, undertaking wholesaler functions, such as warehousing, logistics and developing in-house energy management, virtual power plant and dynamic tariff solutions. Meanwhile the market importance of strong national leaders has increased, firms such as Enpal, E.ON Energia, Zolar and Svea Solar have evolved as national heroes through developing unique selling propositions and market access as well as establishing a strong sales and online marketing position in their respective markets, while expanding internationally in parallel.
The Market Leadership Study: Last Mile Distributed Solar and Energy Storage is a highly comprehensive report consisting of 250+ pages analysing the market trends, competitive landscape and market positioning of leading downstream companies that serve the residential segment within the nine most important European PV markets. Moreover, the study sheds light on the players’ unique characteristics along with their total installed capacities in Europe.
About EUPD Research:
Since 2000, EUPD Research has developed innovative and integrated solutions for businesses focused on sustainability. EUPD Research is active in national and international markets and focuses on the four pillars of the energy transition: electricity, heat, mobility and energy efficiency. The company’s primary data-based market intelligence and consultancy services are designed to make its clients’ business strategies a success, create added values and help strengthen their market positioning.
Press Summary
EUPD Research’s latest market leadership report on last mile distributed solar & energy storage in Europe provides readers comprehensive insights on the development of the distributed solar and energy storage landscape within Europe. The report focuses on the residential PV segment within nine most important European PV markets including Germany, Spain, Netherlands, Italy, Belgium, Austria, Sweden, Denmark and the UK.
The report delves into:
● Trends within distributed solar PV markets with emphasis on last-mile customer ownership
● Market drivers and barriers for residential PV and energy storage within Europe
● Comprehensive key performance indicators (KPIs) to identify the most lucrative PV markets
● Comprehensive market development figures along with development of regulatory mechanisms over time
● Key success factors and developing competitive advantages for downstream players
● Competitive landscape of highly impacting downstream players catering to the residential segment incl. market positioning within Europe and individual country markets
● Competitive comparison of total historical installed base of portrait companies
● Company Profiles of major downstream players (i.e. installation and fulfillment companies)
