Customer Satisfaction Analyses
Successful companies have satisfied customers. Customer satisfaction is the ‘perceived quality of service’ as a result of comparing the expected service and the actual service provided. A customer satisfaction analysis therefore does not only provide objective information about current and future needs of customers but also allows to understand and reach unsatisfied customers. Amongst others, results will form the basis for a product and service portfolio in line with the actual customer needs and ultimately lead to a successful company.
The benefit does not stop here: Satisfied customers are loyal customers. They tend to be less inclined to switch to alternative suppliers and become the best form of advertisement. EUPD Research developed a series of unique tools that our clients can take advantage of: Easy-to-understand (1) EUPD Dash-Boards, (2) Customer Satisfaction Seal of Approval for communication purposes and (3) EUPD Sales Optimizer evaluating strengths/weaknesses in the different stages of customer relationship.