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EuPD Research

European Solar & Storage Market Briefing 2019

21 February 2019 | Düsseldorf, Germany


Venue: Hotel Nikko Düsseldorf (next to Düsseldorf main train station)


Session 1 – Under the Magnifying Lens: Current Facts and Figures of the Market and Germany’s Special Role in the Innovative Shaping of our Energy Future

At the beginning of the day, you can look forward to an all-round introduction to the current state of the solar and storage market. Based on concrete feedback from installers and end customers, the residential, commercial and utility size areas will be broken down into facts and figures. Particular attention will be paid to Germany’s pioneering role in the areas of sector coupling, e-mobility and digitization.


09.30 am – 09.45 am | Status-Quo and Future Scenarios for Solar & Energy Storage in Europe

  • Resurrection & growth prospects of the solar market
  • Assessing the dynamics of energy storage – Where are the markets of tomorrow?

Markus A.W. Hoehner, CEO & Founder, EuPD Research / International Battery and Energy Storage Alliance (IBESA)


09.45 am – 10.15 am | The German Solar & Energy Storage Market – Trends & Business Opportunities

  • Future outlook on installation figures and most promising business cases
  • Market developments: Where is the market heading through 2022?

Dr. Martin Ammon, Head of Energy Industries Center, EuPD Research


10.15 am – 10.45 am | Knowing the Gatekeepers: Residential PV & Energy Storage Market Overview

  • Market shares – Which are the preferred brands and why?
  • Winning strategies to convince market intermediaries of your products and services
  • Installers’ procurement management: Modules, inverters and storage

Saif Islam, Senior Consultant, EuPD Research


10.45 am – 11.05 am | Coffee Break


11.05 am – 11.35 am | Understanding the Buying Process of PV and EES Products – Recent Insights from the End Customer Monitor

  • Information procurement: Owners & planners of RE systems
  • Motivations and barriers for purchase decisions

Julian Lückerath, Research Analyst, EuPD Research


11.35 am – 12.00 pm | Who Are the Customers of PV and EES Systems Today and Tomorrow? Clustering German Households with Personas Regarding Energy Autarky

  •  Assessment and identification of PV and storage customers
  • Innovative customer approach: Presentation of the persona concept

 Dr. Martin Ammon, Head of Energy Industries Center, EuPD Research


12.00 pm – 12.30 pm | Evaluation of Virtual Power Plants – The Utility of the Future?

  • Decentralization of power supply
  • Processes around trading and asset management


12.30 pm – 13.30 pm | Lunch Break


Session 2 – The Whole Is More Than the Sum of Its Parts: Is Europe Working Hard Enough on a New Energy Landscape?

In order to understand the solar and storage market, it is necessary to think holistically. With a view to the structures and developments in Europe, this session will present and analyze the individual driving and hindering forces. What are today’s emerging markets? What are the effects of framework conditions? How does the current pricing of electricity arise and how will it develop?


01.30 pm – 02.00 pm | The International View: Emerging EU Solar & Energy Storage Markets

  • Country market and political climate overviews
  • Regulatory frameworks – What can be expected in the long-term


02.00 pm – 02.30 pm | Installer Insights – European Key Residential Markets Named and Explained

  • Deep dive into Austria, Switzerland, Italy, Belgium, Netherlands, UK and France
  • Market demands and drivers from the installers’ perspective
  • Winning strategies for the supplying side

Leo Ganz, Partner, EuPD Research


02.30 pm – 03.00 pm | Volatile Electricity Prices in Europe – Where are the Opportunities?

  • Cost status and reduction potential in solar and storage systems for key technologies and services
  • Opportunities for Europe in the next phase of the energy transition 


03.00 pm – 03.20 pm | Coffee Break


03.20 pm – 03.50 pm | Emerging Technological Advancements that Foster Sustainable Renewable Energy Deployment

  • Real-world field experiences and insights by key stakeholders
  • Monetizing solar and storage: Assessing the different value streams  and lessons learned


03.50 pm – 04.30 pm | Energizing RE Market Developments: Technical Advances, Business Strategies & Future Outlook

  • Key barriers, incentives, benefits, applications & successful case studies across Europe
  • Potential analysis for commercial and utility-scale solar & storage across Europe
  • Latest O&M trends & innovations


Session 3 – Top Brand Award Ceremony

Since 2011, EuPD Research awards the Top Brand Award to manufacturers and wholesalers who convince with their successful brand management. The Award is given out in the categories “Modules”, “Inverter”, “Wholesaler” and “Storage”. The data for the scoring is derived from the Global PV InstallerMonitor 2018/2019.


04.30 pm – 05.00 pm | Top Brand Award Ceremony and photo shooting

Presented by: Markus A.W. Hoehner, CEO & Founder, EuPD Research / International Battery and Energy Storage Alliance (IBESA) and Leo Ganz, Partner, EuPD Research