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Programme

09:00 am – 09:30 am  

Networking & Registration

Session 1 | Under the Magnifying Lens: Current Facts and Figures of the Market and Germany’s Special Role in the Innovative Shaping of our Energy Future

At the beginning of the day, you can look forward to an all-round introduction to the current state of the solar and storage market. Based on concrete feedback from installers and end customers, the residential, commercial and utility size areas will be broken down into facts and figures. Particular attention will be paid to Germany’s pioneering role in the areas of sector coupling, e-mobility and digitization.

Moderated by Eckhart K. Gouras, Managing Director, pv magazine group 

09:30 am – 09:45 am

Markus Hoehner

   

Status-Quo and Future Scenarios for Solar & Energy Storage in Europe

  • Resurrection & growth prospects of the solar market
  • Assessing the dynamics of energy storage – Where are the markets of tomorrow?

 Markus A.W. Hoehner, CEO & Founder, EuPD Research / International Battery and Energy Storage Alliance (IBESA)

09:45 am – 10:15 am

Markus Hoehner

   

The German Solar & Energy Storage Market – Trends & Business Opportunities

  • Future outlook on installation figures and most promising business cases
  • Market developments: Where is the market heading through 2022?

Dr. Martin Ammon, Head of Energy Industries Center, EuPD Research

10:15 am – 10:45 am

Markus Hoehner

 

Knowing the Gatekeepers: Residential PV & Energy Storage Market Overview

  • Market shares – Which are the preferred brands and why?
  • Winning strategies to convince market intermediaries of your products and services
  • Installers’ procurement management: Modules, inverters and storage

Saif Islam, Senior Consultant, EuPD Research

 

10:45 am – 11:05 am

Coffee Break

11:05 am – 11:35 am

Markus Hoehner

 

Understanding the Buying Process of PV and EES Products – Recent Insights from the End Customer Monitor

  • Information procurement: Owners & planners of RE systems
  • Motivations and barriers for purchase decisions

Julian Lückerath, Research Analyst, EuPD Research

 

11:35 am – 12:00 pm

Markus Hoehner

   

Who Are the Customers of PV and EES Systems Today and Tomorrow? Clustering German Households with Personas Regarding Energy Autarky

  •  Assessment and identification of PV and storage customers
  • Innovative customer approach: Presentation of the persona concept

Dr. Martin Ammon, Head of Energy Industries Center, EuPD Research

12:00 pm – 12:30 pm

Markus Hoehner

 

Evaluation of Virtual Power Plants – The Utility of the Future?

  • Decentralization of power supply
  • Processes around trading and asset management
Jochen Schwill, Founder and Managing Member, Next Kraftwerke GmbH

12:30 pm – 1:30 pm

Lunch Break

Session 2 | The Whole Is More Than the Sum of Its Parts: Is Europe Working Hard Enough on a New Energy Landscape?

In order to understand the solar and storage market, it is necessary to think holistically. With a view to the structures and developments in Europe, this session will present and analyze the individual driving and hindering forces. What are today’s emerging markets? What are the effects of framework conditions? How does the current pricing of electricity arise and how will it develop?

Moderated by Markus A.W. Hoehner, CEO & Founder, EuPD Research / International Battery and Energy Storage Alliance (IBESA)

1:30 pm – 2:00 pm  

Markus Hoehner

 

The International View: Emerging EU Solar & Energy Storage Markets

  • Country market and political climate overviews
  • Regulatory frameworks – What can be expected in the long-term
Michael Schmela, Executive Advisor and Member of the Leadership Team, SolarPower Europe

2:00 pm – 2:20 pm

Markus Hoehner

 

Installer Insights – European Key Residential Markets Named and Explained

  • Deep dive into Austria, Switzerland, Italy, Belgium, Netherlands, UK and France
  • Market demands and drivers from the installers’ perspective
  • Winning strategies for the supplying side

Leo Ganz, Partner, EuPD Research

2:20 pm – 2:40 pm

Markus Hoehner

 

PV and Storage in Turkey

  • Review of the Turkish solar market and upcoming possibilities
  • Barriers for PV & Storage
  • Examples

Hakki Karacaoglan, Founder, ICARUS Energy Ltd.

2:40 pm – 3:00 pm

Markus Hoehner

 

The Improving Cost-effectiveness of Electricity Storage – Opportunities and Prospects

  • Cost status and reduction potential in solar and storage systems for key technologies and services
  • Opportunities for Europe in the next phase of the energy transition

Pablo Ralon, Associate Programme Officer, Renewable Energy Cost Status & Outlook, IITC, International Renewable Energy Agency (IRENA)

3:00 pm – 3:20 pm

Coffee Break

3:20 pm – 3:50 pm

Markus Hoehner

   

Emerging Technological Advancements that Foster Sustainable Renewable Energy Deployment

  • Real-world field experiences and insights by key stakeholders
  • Monetizing solar: Assessing the different value streams  and lessons learned

Stuart Brannigan, Managing Director, AEG – Solar Solutions GmbH

3:50 pm – 4:30 pm

Panel Discussion Energizing RE Market Developments: Technical Advances, Business Strategies & Future Outlook

  • Key barriers, incentives, benefits, applications & successful case studies across Europe
  • Potential analysis for commercial and utility-scale solar & storage across Europe
  • Latest O&M trends & innovations

Moderated by Stuart Brannigan, Managing Director, AEG – Solar Solutions GmbH

  • Sven Albersmeier-Braun, Sales & International Business, SENEC

  • Thilo Kinkel, Director Sales Central EU, Suntech Deutschland Gmbh

  • Dr. Thomas Krausse, Managing Director, BlueSky Energy

  • Pablo Ralon, Associate Programme Officer, Renewable Energy Cost Status & Outlook, IITC, International Renewable Energy Agency (IRENA)

  • Thomas Claude Sauer, President & CEO, EXXERGY GmbH
 

Session 3 | Top Brand Award Ceremony

Since 2011, EuPD Research awards the Top Brand Award to manufacturers and wholesalers who convince with their successful brand management. The Award is given out in the categories “Modules”, “Inverter”, “Wholesaler” and “Storage”. The data for the scoring is derived from the Global PV InstallerMonitor 2018/2019.

4:30 pm – 5:00 pm  

Top Brand Award Ceremony and Photo Shooting

Presented by Markus A.W. Hoehner, CEO & Founder, EuPD Research / International Battery and Energy Storage Alliance (IBESA) and Leo Ganz, Partner, EuPD Research