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European PV and Energy Storage Market Briefing 2019

21 February 2019 | Düsseldorf, Germany



Session 1 – Under the Magnifying Lens: Current Facts and Figures of the Market and Germany’s Special Role in the Innovative Shaping of our Energy Future

At the beginning of the day, you can look forward to an all-round introduction to the current state of the solar and storage market. Based on concrete feedback from installers and end customers, the residential, commercial and utility size areas will be broken down into facts and figures. Particular attention will be paid to Germany’s pioneering role in the areas of sector coupling, e-mobility and digitization.

09.30 am – 09.45 am          Opening and Introduction – Welcome to another Snapshot of an Ever-Changing Industry

09.45 am – 10.15 am          What’s Happening Right Now? An Insight into Today’s Installation
                                               Figures and the Most Promising Tendencies of the Industry

10.15 am – 10.45 am          Acid Test: The Installer Knows Best Whether the Application is Viable –
                                               Let’s  Listen in!

10.45 am – 11.05 am          Coffee Break

11.05 am – 11.35 am          Understanding the Buying Process of PV and EES Products –
                                               Recent Insights from the End Customer Monitor

11.35 am – 12.00 pm          Who Are the Customers of PV and EES Systems Today and Tomorrow? 
                                               Clustering German Households with Personas Regarding Energy Autarky

12.00 pm – 12.30 pm          Hit the Nerve of the Branch: Decentralized Solutions for Home Owners
                                               and More

12.30 pm – 13.30 pm          Lunch Break


Session 2 – The Whole Is More Than the Sum of Its Parts: Is Europe Working Hard Enough on a New Energy Landscape?

In order to understand the solar and storage market, it is necessary to think holistically. With a view to the structures and developments in Europe, this session will present and analyze the individual driving and hindering forces. What are today’s emerging markets? What are the effects of framework conditions? How does the current pricing of electricity arise and how will it develop?

01.30 pm – 02.00 pm          What is the Overall Situation of the Solar and Storage Situation in Europe
                                               and Who is Currently Ahead? A Look at Market Numbers and Different
                                               National Framework Conditions

02.00 pm – 02.30 pm          Installer Insights – European Key Residential Markets Named and

02.30 pm – 03.00 pm          Electricity Prices in Europe – Ups and Downs with Far-Reaching

03.00 pm – 03.20 pm          Coffee Break

03.20 pm – 03.50 pm          Successful Example of Innovative Energy Technology: What Is Becoming
                                               Established on the Market and Where Must the Supply Still Be Improved?

03.50 pm – 04.30 pm          Panel Discussion: Europe – The Global Safe Haven in Tumultuous Times


Session 3 – Top Brand Award Ceremony

Since 2011, EuPD Research awards the Top Brand Award to manufacturers and wholesalers who convince with their successful brand management. The Award is given out in the categories “Modules”, “Inverter”, “Wholesaler” and “Storage”. The data for the scoring is derived from the Global PV InstallerMonitor 2018/2019.

04.30 pm – 05.00 pm          Top Brand Award Ceremony and photo shooting