EUPD Research’s competitive analyses identify current and potential competitors in the target market and develop targeted strategies for differentiation. This involves systematically gathering and evaluating relevant information on competitors’ products, services, distribution structures, and pricing strategies. These analyses uncover opportunities for optimization and weaknesses in a company’s own product and service portfolio, providing a data-driven foundation for precise positioning in the target market.

A key component of our competitive analyses is the evaluation process of recommended providers within the ESG framework. Leading ESG decision-makers from across the European economy assess the current provider market. These results are incorporated into further verification and evaluation processes, which may grant companies the status of Top Brand Corporate Sustainability.

Our competitive analyses enable companies to refine their market position in the ESG sector, highlight their unique selling points, and maintain a sustainable edge in the competitive landscape.