A competition analysis first of all includes the identification of current and potential new competitors in the target market. Relevant information on products and services, sales structures and price points of the competition is systematically collected and evaluated within the framework of various thorough analyses. In doing so, both unique selling points and weaknesses of the competitors are detected.
Depending on the company’s own orientation, strategies are developed to help it create positive momentum in the target market and to align the product and service portfolios accordingly.
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