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[] EuPD Research

Planners of photovoltaic systems tackle rising electricity prices with an increased self-consumption

The results of a recently published study by EuPD Research show that 28 percent of private households in Germany, who are currently planning to install a photovoltaic system, want to operate it exclusively for self-consumption. In addition to regular household consumption, these planners intend to use the generated photovoltaic electricity to charge an electric vehicle or to use a heat pump.

Bonn. In the context of rising electricity costs, which will exceed 30 euro cents per kilowatt hour in 2020, the attractiveness of self-consumption is steadily increasing for planners of photovoltaic (PV) systems. The results of the new EndcustomerMonitor by EuPD Research confirm this growing trend. The report shows that the majority of PV system planners intend to use some or all of the generated PV electricity themselves. Among the surveyed planners, 28 percent intend to use PV electricity exclusively for self-consumption. By comparison, only 9 percent of PV system owners, who have had their system installed since 2017, stated that they would use the generated electricity exclusively for self-consumption.

In addition to covering the regular household electricity consumption, more PV system owners and planners are using the cheap, green electricity from their own roof to charge their electric vehicles and to operate a heat pump. The new EndcustomerMonitor 9.0 describes that planners of photovoltaic systems in particular rely on more options than just regular household electricity consumption. In particular, 37 percent of system planners see their own electric vehicle as a significant consumer for the use of the generated PV electricity. Compared to PV system owners in recent years this has significantly increased from 24 percent.
 
For the 9th year in a row the Bonn-based market and economic researcher EuPD Research analysed the buying behaviour of PV owners and planners as well as latest trends in its annual EndcustomerMonitor. Traditional topics such as brand awareness, selection and recommendation of PV modules, inverters as well as battery storage systems are once again part of the study. Additionally, the research this year focussed on post-EEG issues, electric mobility as well as cloud and community solutions. The study has been published and is available for purchase.

Further information about the study can be found here.