Bonn, Germany, 25th June 2024 – EUPD Research has published the second edition of its “Market Leadership Study Europe: A Comprehensive Analysis on the Residential Segment and leading Downstream Players within Major European Markets”, highlighting substantial growth in the European solar PV market over the next five years, with new capacity additions projected to reach 462 GW. The residential segment will significantly contribute, adding 122 GW of new capacity. Recent trends indicate a growing integration of storage solutions in the residential sector, driven by the phase-out of feed-in tariffs and grid limitations as well as a growing importance of integrated energy management and energy market solutions.
In 2024 alone, new residential storage capacity is expected to exceed 14 GWh, reflecting homeowners’ increasing efforts towards energy independence. Installers are critical to the success of the residential PV market in Europe. Unlike the United States, Europe features a fragmented installer market. However, through consolidation and innovative business models, professional downstream companies are emerging across markets, capturing greater market shares and creating unique value propositions for end-customers.
The European residential solar market features a diverse landscape of solar installers, reflecting varying degrees of market maturity and adoption rates across different countries. Germany leads with around 6,300 solar installers, indicative of its robust and well-established solar sector. Italy and the UK also show significant numbers of installers, with around 3,100 and 2,900 respectively, showcasing strong market activity and widespread adoption.
The downstream installer landscape in Europe is evolving rapidly, with companies embracing the residential energy transition through strategies such as flexible financing options, energy management solutions and dynamic tariffs and expanding their portfolios to include storage, EV chargers, heat pumps, and other components contributing to holistic energy solutions.
1KOMMA5° takes over market leadership in the downstream segment in Europe
1KOMMA5° GmbH has emerged as the top-ranked installer in Europe. Established in 2021 in Hamburg, Germany, 1KOMMA5° has rapidly expanded through organic growth and strategic acquisitions. The company has installed around 280,000 components and serves approximately 100,000 customers. With operations in several markets including Germany, Sweden, Finland, Denmark, the Netherlands, Spain, and Australia, 1KOMMA5° operates over 75 sites with around 2,200 employees and aims to achieve a sales target of 10 billion Euros per year by 2030.
EUPD Research conducted a deep survey of around 15,000 installers operating in Europe and ranked the top 30 European installers featuring companies like 1KOMMA5°, Enpal, Otovo, Project Solar UK, Zonneplan, Zolar, among others. The ranking employed a profound methodology that considered factors such as cumulative installed systems & assets, geographical presence, and product portfolio diversification, among others. This robust methodology involves assigning specific weightages to each variable to calculate the final installer positioning to determine its European ranking position. Data for the survey was collected through both rigorous primary and secondary research.
The comprehensive evaluation by EUPD Research offers a data-driven snapshot of the competitive positioning of the top 30 installers in Europe, providing valuable insights into their industry standing. Additionally, detailed information is provided on the leading installers within the top 13 residential markets in Europe, highlighting their respective strengths in product offerings, financing, geographical reach, and financial stability.
The 295 page “Market Leadership Study Europe” report offers a detailed analysis of the European residential PV market, focusing on 13 key countries including Germany, Italy, the Netherlands, amongst others. It examines the competitive landscape of installers and provides crucial insights for equipment manufacturers, wholesalers, distributors, and installers. The report aids in understanding market trends, technological advancements, and customer preferences, helping stakeholders to strategically align their products, forecast demand, and identify growth opportunities.
About EUPD Research
Since 2000, EUPD Research has developed innovative and integrated solutions for businesses focused on sustainability. Active in national and international markets, EUPD Research focuses on the four pillars of the energy transition: electricity, heat, mobility, and energy efficiency. The company’s primary data-based market intelligence and consultancy services are designed to enhance its clients’ business strategies, create added value, and strengthen market positioning.
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