Our Interview Centers
  • EuPD Research employs a large number of well-trained and skilled interview professionals in our own interview centers.
  •  
  • Our multi-lingual staff carries out surveys and interviews in the native languages of participants. 
  •  
  • We assure that interviews are conducted with qualified contacts and that the data gathered is of the highest integrity. 
  •  
  • Our research teams can respond rapidly to any changes you request in your project proceedings.

Methods

We tackle the complexity and uniqueness of each issue with a blend of desk research, qualitative and quantitative methods. This enables the systematic and in-depth analysis of the topics at hand. Some issues can be dealt with using desk research alone i.e. through a comprehensive exploration of literature, media and report databases as well as internet and telephone research. 

Yet In order to obtain more specific results, we have a range of qualitative methods at our disposal. For example, in-depth explorative discussions with market participants, group discussions or observations are particularly useful when exploring a new topic and reveal correlations, procedures, motivations or background information.

As soon as an established information base for a comprehensive standardized questionnaire is available, quantitative surveys are used for middle-sized or large samples. They allow the circumstances to be systematically assessed and also permit quantifiable analyses to be carried out. 

  • Data

    Especially with regard to complex data collection methods that require comprehensive filtering, appropriate data preparation is of utmost particularly importance.

     A thoroughly checked data sheet is an indispensable requirement for the creation of an accurate data set.

  • Statistical analyses

    EuPD Research always uses comprehensive and up-to-date evaluation tools which abide by the latest scientific standards when performing statistical analyses, regardless of whether we are dealing with descriptive statistics, multi-variant processes or econometric analyses.

  • Results

    The way in which the study results are prepared and presented depends on the needs and requests voiced by the customer.

    We provide the entire spectrum from a short chart presentation to online delivery and comprehensive reports showing the findings with sections for charts and methods used.


Qualitative Methods

Qualitative research can reveal unconscious mental structures and complex processes. The method uses open-ended questions and is particularly suitable when the subject matter has not been explored in depth in the past. In the B2B field we use qualitative methods for: 

  • explorative research to identify market trends 
  • the acquisition of profound insights and perceptions in the light of dynamic market development 
  • the evaluation and optimization of products or service areas 
  • the evaluation of brand and marketing strategies 
  • research questions that require profound and detailed knowledge
  •  

Analysis methods

Qualitative data generally is not quantifiable. Analysis methods aim at the structuring and condensing of the information in order to identify relevant aspects. Hence, we assess qualitative data by means of content analyses, and - on this basis – develop protocols, summaries, profiles or graphs and diagrams. 

                   

                         

Individual inquiries

 

Group inquiries

 

Delphi inquiries

Individual inquiries consist of, amongst others; expert talks, and explorative and guided interviews. These talks are not as structured as standardized questionnaires but comprise of open items or an open list of questions. Although the interviewer directs the dialogue by means of targeted questions, they leave a wide scope for answering these topics and are open-minded towards unexpected information that may occur during the interview. A common strategy is to use non-verbal techniques and playful elements in order to specifically identify unconscious or non-rational aspects that are otherwise difficult to verbalize.

Group inquiries are discussion rounds and workshops, where five to ten persons are invited to a round table talk guided by a moderator. In such cases, participants may be part of homogenous (e.g. representatives of a certain professional guild, potential buyers of a product etc.) or heterogeneous groups (e.g. proponents and opponents of a subject, end customers and industry etc.). The moderator directs the discussion in content, provides balance between the parties, arbitrates and, if necessary, participates and aims at problem solving.
 Group inquiries are normally recorded, so that nonverbal expressions can also be regarded in the evaluation process.

A Delphi inquiry is a special form of expert inquiries in which different perspectives and estimations can be integrated. At first, every expert gives their opinion on a special topic. After the statements have been evaluated, experts are confronted with these collective findings, giving them the opportunity to comment on the problem again. Hence, experts can emphasize and justify or revise their previous estimation. The target is to find a joint solution. 

Quantitative Methods

Quantitative methods are normally applied when empirical observations of a few selected characteristics are required. This method provides a platform for the testing and statistical validation of a hypothesis. Some examples of when this type of method might be used include:

  • the statistical evaluation of qualitative results or planned campaigns
  • examinations where the statistical accuracy is more important than in-depth assessment (such as for customer satisfaction analyses, analyses of the competition etc.)

The analysis of quantitative data is carried out by means of univariate, bivariate or multivariate procedures. It is geared to the client’s individual information needs. Amongst others, we offer the following multivariate techniques:  

  • regression analysis
  • factor analysis
  • multidimensional scaling
  • conjoint analysis
  • cluster analysis
  • Analysis of structural equation modeling
  • Correspondence analysis

Regression analysis
Aims at describing and explaining the coherences between one dependent and one or morel independent variables. Alternatively, a regression analysis can be used for the calculation of prognoses.
 
Example:
Description of the influence of advertising expenses, number of shops and national income on a product’s quantity of sales
 
Prognosis of the development of sales in case of changes in prices, advertising expenses etc. 

 

Factor analysis
Is deployed when a question is surveyed through many different variables, which are to be bundled together into so-called factors. In this context, the following question is in the spotlight: Is it possible to reduce the main characteristics to a few factors?
 
Example:
Compression of the numerous technical features of cars to few dimensions like performance and security 

 

Multidimensional scaling (MDS)
Generally, multidimensional scales are used for positioning analyses so that answers to questions of global similarities between objects are acquired. With the help of this technique, the dimensions of perception underlying these similarities are derived. Multidimensional scaling is utilized particularly when there is no or barely any knowledge about characteristics relevant to the subjective judgment of objects.
 
 Example:
 Inquiry about the global similarities of brands 

 

 

 

 

 

Correspondence Analysis
Correspondence analysis is an explorative, multivariate method which aims to display the complex facts about different characteristics in clear scatter diagrams. The characteristics are placed within a two dimensional range which has been previously defined so that the positioning and distances between the different points can be interpreted for their content. In this way, the relationships between the characteristics, which could not be seen within the mass of data, can be revealed.
  
Example:
Image and positioning analyses, market segmentation inthe form of target groups and product identification using selected characteristics (product/target groups).

 

Conjoint analysis
It is used for the measurement of preferences. Its aim is to determine the contribution of individual product features to the total utility of the product. The conjoint analysis is an important field of application for the configuration of new products.
  
Example:
Analysis of the influence or contribution of alternative product features (materials, forms, colors, prices) to the judgements made with respect to the product’s advantages 

 

Analysis of structural equation modeling
 Within the area of market and opinion research, different questions are formulated regarding the complex relationship structures of latent characteristics. The term “structural equation modeling” does not indicate one individual technique, but rather a whole group of models for multivariate, statistical data analyses, which examine these characteristics. They are suitable for displaying explanatory, confirmative or causal dependencies between the characteristics in question.
 
Example:
Modeling of purchase decision processes for end customers

 

 

 

 

 

Cluster analysis
In this case similar objects are clustered into separate groups rendering the differences between the groups as large as possible.
 
Example:
Differentiation of competing groups e.g. based on range of products and target groups