EuPD Research offers a whole range of empirical market and social research instruments. We develop methods tailored specifically to our customers' requirements, whether it is a qualitative basic study, a comprehensive quantitative survey, content-analytical evaluation of material or a mixture of many different methods. In the interests of our customers we place emphasis on maximum cost efficiency.

Network-Centric Research

Examination of complex markets and new fields not yet researched are two of our particular strengths. Using project-specific networking and network intelligence we can secure the highest level of expertise and efficiency in every area of a project. Interdisciplinary research and expert teams highlight questions, information requirements and project aims from different angles so that even at the conception stage of a project the optimal strategy is selected and the necessary planning reliability is secured.

We usually approach the complexity and novelty of a problem with a mixture of methods from the range of qualitative and quantitative options available to us. This allows us to develop a systematic and well-founded coverage of the topic.

Top priority for network-based research is of course networking with internal and external experts. In connection with this, established information is sought through extensive desk research, i.e. through a comprehensive exploration of literature, media and report databases as well as internet and telephone research. Many problems can be solved using these methods alone, without the need to search further. This saves our customers time and money and gives us credibility.

In order to dig deeper and obtain more specific results, we have a range of qualitative methods at our disposal. For example, in-depth explorative discussions with market participants, group discussions or observations are particularly useful when exploring a new topic and to reveal correlations, procedures, motivations or background information.

As soon as an established information base for a comprehensive standardized questionnaire is available, quantitative surveys are used for middle-sized or large samples. They allow the circumstances to be systematically assessed and also permit quantifiable analyses to be carried out.