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Company inquiries refer to all active
participants of the business cycle. Schools, universities, hospitals,
administrations and freelancers are also considered.
In contrast to market analyses, company inquiries do not only study
enterprises with respect to their effects on the market. Instead,
the companies are in the center of attention. They provide information
about market structures and estimations, about other market participants
(B2B surveys) as well
as about internal structures, processes and strategies.
EuPD Research conducts national and international inquiries that address
company departments, managers, employees, partners and existing or
potential customers of companies.
Subject area
In the context of company inquiries, the following subjects are analyzed
for example:
Inside the company:
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efficiency
and controlling |
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targets and
strategies |
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employee
satisfaction |
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working atmosphere
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Outside the company: |
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company and brand image |
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communication/
advertising/ marketing |
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customer
satisfaction |
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customer potential
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needs assessment concerning products and services
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Health management
The survey "Health Management 2006/07" was conducted
in cooperation with the European Business School and questioned
health officers of the 500 biggest German companies. Moreover,
further in-depth interviews were realized with more than 100
companies referring to subjects such as structure and setting,
strategy and controlling as well as services and measures.
By means of selected assessment criteria, an index of 30 companies
disposing of particularly well internal health systems was identified.
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Case study interim
management
For the survey, more than 1,500 companies of ten branches were questioned
via a standardized telephone interviews. Addressed were staff managers,
members of the managing or the executive board and employees of the
press department.
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