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Young and growing markets exhibit particularly strong variations and require continuous monitoring. By means of targeted analyses, profound and realistic market forecasts can be provided alongside data regarding market volumes and market structure. Our market analyses thus deliver the basic information for the development of strategic marketing actions.
EuPD Research combines long standing know-how in this area with professional survey methods and creative study approaches in order to generate the best and customized strategies for your company’s market entry and market development activities.
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In the “war for talent” it is very important for companies to be aware of their image as an employer among graduates and other employment-seekers and, if necessary, take steps to improve their reputation.
Within the scope of the Employer Branding, the degree of awareness of your company and its image is evaluated among work-seekers. At the same time, the requirements and expectations of the different professions are contrasted.
To complete the survey, EuPD Research conducts interviews among graduates and at trade fairs.
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A successful corporate culture is a crucial aspect of a company's long-term innovative ability and competitiveness. Content employees are not only more committed, creative, and productive. They are also important as disseminators, transmitting a positive corporate image. Content employees contribute significantly to the success of an enterprise.
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In times of globalization, the knowledge of information is a crucial and competitive factor in all facets of business. Companies are facing the challenge of using their resources as profitably and sustainably as possible. While markets and customer expectations are changing ever faster and cycles of innovation are getting increasingly shorter, the decision-making pressures on companies is growing increasingly .
The EuPD Situation Analysis meets the challenge of the soaring complexity of business activities. In contrast to other analysis approaches, it provides the companies with a coherent 360 degree look at their own market position, allows
a comprehensive evaluation of the market as a whole to be undertaken and concrete recommendations to be made.
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Case Study: Business Climate Index
Every quarter, the Business Climate Index gathers information from a panel of 100 representatives from craft, industry and trade companies from within the photovoltaic and solar thermal industries. The participants are asked for their estimations regarding their present business situation and their business expectations for the next six months.
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