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The objective
is to consider as many decisive factors as possible. Depending on
performance requirements, we question representatives of industry,
wholesale, retail, service sector or handicraft about business development,
market activity, individual market evaluation and market observations.
If reasonable, findings can be verified by respective statements and
estimations of their customers.
Market analyses mostly comprise a combination of methods consisting
of desk research, quantitative surveys and qualitative interviews
with experts or individual market participants. The realization
partly takes place in cooperation with corresponding associations
or relevant organizations.
Our market analyses carefully examine individual or several aspects
of a market. It is targeted to gain a close picture of structures,
connections, influencing variables as well as current and future
developments.
Our focus is not only on taking stock but also especially on market
changes and new developments that we detect early on behalf of our
customers.
Particularly in our core areas Energy
& Utilities, Pharmacy
& HealthCare, Management
& Controlling as well as Finance
& Insurance, we have established strong market expertise and ample branch knowledge over the past years.
Possible subject areas |
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market
potentials |
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structures
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price structure
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market share
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needs assessment
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competition
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Business climate indices
Over the past years, the market for Energy & Utilities was
characterized by a high dynamic and considerable market growth.
In order to closely track the development of the solar markets by
means of profound data, EuPD Research has set up the business climate
indices for the photovoltaic and the solar thermal market.
The business climate index is a regular panel survey among
wholesalers and installers being active in the field of photovoltaics
or solar thermal respectively. By the end of the quarter,
market participants are asked about their estimations of the
current and future business development. The development of
the photovoltaic as well as solar thermal business can be
tracked over a longer period by means of calculating a total
index.
Besides, the panel is used for an omnibus survey, which means
that in each quarter additional questions concerning relevant
and up-to-date market developments (e.g. regarding legislation
and price development) are asked. Hence, we offer our customers
to exclusively insert and analyze topics that are of particular
interest to them. |
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Case
study PV market
The photovoltaic market shows high growth rates worldwide. The Energy
& Utilities department of EuPD Research analyzes the solar product
life cycle and points out structural changes. Market analyses as well
as prognoses serve as important basis of decision-making. Moreover,
they provide profound data about competitors, the own market position
and future risks.
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