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Satisfied customers are the flagship of every successful company. The improvement of the quality of customer relations is key in all enterprising marketing activities.
Contented customers increase sales and are more loyal to a brand and less price-sensitive. Above all firms win new customers via word-of-mouth advertising, increasing trust among those who are not yet customers.
In the B2B business, the stronger focus on the customer has recently become significantly more important. Due to the longevity of industrial goods, the relationship between supplier and client is particularly long-lasting. Therefore EuPD Research has developed a series of innovative tools in this area.
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| Product Development and Optimization |
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In highly competitive markets, the optimization of existing products and the development of new products can assure your company's success. While these processes may entail high risks we can help to minimize the risks faced with the help of detailed analyses of our customers' preferences. Analyses of existing products regarding relevant and modifiable features deliver well-founded information for marketing and advertising.
EuPD Research provides a sound decision support package for your product policy. The knowledge obtained serves as a basis for your decisions regarding prices, communication, and distribution policies.
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The price policy plays an important role within the marketing mix regarding the success of a company . However pricing entails great risks. A low price could damage your company’s image and thus harm company profits. On the other hand, if the price is perceived as too high, it is likely that customers will be lost to cheaper competitors.
EuPD Research determines the optimal price policy for your company's products and services. We analyze the efficiency of your current price strategy, help you to improve it, or to find the most suitable price policy in order to maximize your business’ profits in a sustainable and proficient way.
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In times of globalization, the knowledge of information is a crucial production and competitive factor. Companies are facing the challenge of using their resources as profitably and sustainably as possible. While markets and customer expectations are changing increasingly faster and cycles of innovation are getting shorter and shorter, the decision-making pressures on companies are increasingly growing.
The EuPD Situation Analysis meets the challenge of the soaring complexity of business activity. In contrast to other analysis approaches, it provides the companies with a coherent 360 degree look at their own market position, allows
a comprehensive evaluation of the whole market to be undertaken and concrete recommendations to be made.
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Case Study: Price Index
Every quarter, EuPD Research compiles a Price Index of the photovoltaic branch on behalf of the German Association of Solar Businesses (BSW). In this context, 100 solar installers are regularly questioned about the current net sales prices of German and foreign module manufacturers (differentiated according to technology) as well as about their estimations regarding future price developments.
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