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Our population
surveys deal with private individuals and households as consumers,
employees, citizens and representatives of the public opinion. Hence,
we conduct representative national and international inquiries of
private households and individuals.
They provide information on: |
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basic attitudes, needs
and moral concepts |
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individual opinions
on current questions of public interest |
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evaluations of distributors,
service providers, manufacturers and their products
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attitudes, satisfaction
and needs as employee |
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consumer
habits/usage habits |
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requirements to products and services |
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motifs and reasons for behavior
and decisions |
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the course of decision-making processes etc.
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selected target groups as for instance: |
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age
cohorts |
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regional groups
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patient groups
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customer groups
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consumer/seller of
specific products or services |
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We mostly design
target group surveys as standardized interviews of medium-sized samples
or as qualitative studies taking place in terms of group discussions
or individual explorations.
Possible subject areas |
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policy
and legislation |
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social
structures and moral values |
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education,
professional world |
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health |
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environment |
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leasure time,
lifestyle |
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consumer needs and behaviors |
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product
characteristics and design |
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service, brand and image design |
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communication
and advertising |
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media use
etc.. |
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Case study eCommerce
2006
The survey "eCommerce 2006“ is methodically and contentualyl
linked to the studies “Electronic Payment Systems for Online
Traders 2003” and “eCommerce 2004”. It is based
on two separate telephonic inquiries, each of them conducted by means
of standardized questionnaires. On the one hand, 1,004 online users
and on the other hand, 505 online traders were interviewed.
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